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Bloggers in NigeriaAccording to data from the Nigerian Communications Commission (NCC), there were 93.75 million Internet users in Nigeria as of February 2016. Moreover, the country's Internet user base tripled between 2012 and 2015 due to the popularity of web enabled mobile devices including smartphones and tablets. One niche that has benefited greatly from widespread Internet accessibility is blogging. Below is a detailed look at blogging in Nigeria.

An Overview of Nigerian Millennials

For starters, this article would not be complete without an overview of Nigerian millennials who have fueled the blogging craze. With this in mind, a quantitative survey carried out by GetUpInc in 2016 found that millennials in Nigeria are more tech savvy and likely to influence the purchasing decisions of other generations. In addition, 60% regularly use the internet to find content that is relevant to them, 81% respond to informative content, 66% share entertaining content, and 58% prefer funny content. On the other hand, they shun content that is uninspiring, boring, non-informative, as well as brands that rely on stereotypes to spread their message. On the social media front, the most popular platforms include Facebook, Twitter, YouTube, and Instagram. Up to 61% of millennials are active on social media platforms from 9:00 p.m. until they sleep while 38% visit the same sites between 6:00 p.m. and 8:00 p.m. It is worth noting that 97% of millennials prefer visually represented content, 72% prefer graphics and illustrations, 60% fancy images and illustrations, while 42% find staged photography quite attractive. This shows that Nigerian teens and young adults are well informed and are more or less similar to compatriots in the developed world. Savvy brands have scrambled to setup websites, blogs, and accounts/handles on social networking sites in order to reach this highly influential demographic.

POPULAR NIGERIAN BLOGS
POPULAR NIGERIAN BLOGS

LindaIkejisBlog.com

LindaIkejisBlog.com

StellaDimokoKorkus.com

StellaDimokoKorkus.com

Bellanaija.com

Bellanaija.com

360nobs.com

360nobs.com

Naijaloaded.com.ng

Naijaloaded.com.ng

Lailasblog.com

Lailasblog.com

Notjustok.com

Notjustok.com

YNaija.com

YNaija.com

Pulse.ng

Pulse.ng

TooXclusive.com

TooXclusive.com

Gistmania.com

Gistmania.com

Jaguda.com

Jaguda.com

LadunLiadiNews.com

LadunLiadiNews.com

Stargist.com

Stargist.com

Misspetitenaijablog.com

Misspetitenaijablog.com
 
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Web Publishing and Content Distribution Regulations

Blogging in Nigeria is subject to regulations, restrictions, guidelines, and best practices that govern web publishing and content distribution. These include the Nigerian National ICT Policy, the Cybercrime Bill 2013, the Advance Fee Fraud and Other Related Offences Act 2006, the Electronic Transaction Bill 2011, and the Computer Misuse and Cybercrime Offences amendment of Cap P3 Penal Code Of The Laws of Federation of Nigeria. However, activists for freedom of expression accuse the government of passing laws that are specifically designed to muzzle the growing influence of popular bloggers and social media users. A good example is the Cybercrime Bill 2013, which freedom of expression proponents say could be used to jail perceived government critics for extended periods. These criticisms have not slowed down the government's efforts to restrict the nature of content that Nigerians can publish or share online. Recent bills that have leaned towards this end include A Bill for an Act to Prohibit Frivolous Petitions 2015, the Cybercrimes Act 2015, Telecommunications Facilities bill 2015, and a bill to provide for The Interception and Monitoring of Certain Communication.

Influential Bloggers in Nigeria

Nigeria has by far the most popular bloggers in Africa trumping even South Africa, which is the continent's largest economy. Some of these bloggers have expanded their reach outside Africa attracting substantial traffic from readers in North America, Europe, and Asia. These Include:

Noble Igwe

Noble Igwe is the founder of 360nobs.com, which collates and publishes entertainment/showbiz and lifestyle content. In addition, Igwe is expanding his entrepreneurial footprint by opening a digitally driven courier service called 360Delivery. Industry insiders say Igwe is an ambitious entrepreneur meaning these ventures may be the beginning of an illustrious career. This does not mean that he is immune to competition including teens who are quite adept at leveraging the power of multiple platforms to reach their audience.

Linda Ikeji

Linda Ikeji personifies blogging in Nigeria thanks to her authoritative and informative approach. This has made Ikeji a corporate darling who rakes in millions of Naira every year. Besides this, Ikeji is a former model who is not afraid of flaunting her graceful curves and fabulous lifestyle on her blog as well as social networking sites such as Facebook and Instagram. The downside to Ikeji's unprecedented success is that it has turned her into a celebrity whose life is intrusively scrutinized by the public and fellow bloggers.

Uche Eze

Uche Eze is one of the seasoned bloggers in Nigeria with her BellaNaija blog dating back to July 2006. Unlike most bloggers, Uche got into blogging out of boredom. This notwithstanding, BellaNaija is one of the most popular lifestyle blogs in Nigeria. Its success has propelled Eze to the global stage where he has been covered by Oprah Winfrey and CNN. Uche Eze is also one of a few Nigerian bloggers who have mastered and perfected the art of maintaining digital relevance.

Chude Jideonwo

Although Chude Jideonwo cannot rival the star power of bloggers such as Linda Ikeji, he has established himself as the most prominent among a young crop of Nigerian bloggers. Chude began blogging in August 2010 when he cofounded a youth platform called yNaija. Chude is also the founder of RedSTRAT, which organizes the Future Awards -- a popular and prestigious event. There is no doubt Chude Jideonwo is a blogger to watch.

Japheth Omojuwa

Japheth Omojuwa is a jack-of-all-trades who dabbles in political commentary, social media activism, and blogging. This is in addition to wearing social media consulting and public speaking hats. Despite this, Omojuwa's opinions are highly regarded in Nigeria and outside including Germany where he is currently working as a lecturer at Berlin's Free University.

Makinde Azeez

Makinde Azeez founded Naijaloaded.com in 2009 and has since grown it into a brand that boasts of more than one million members. Makinde's blog has been hacked by cybercriminals severally although hacking incidents have petered out in recent years. Nevertheless, Makinde says that over 500,000 visitors download entertainment content including songs and videos from his blog monthly.

Blogging in Nigeria has grown into a relatively stable industry with clear niche leaders and working business models. Like their peers in other parts of the world, most Nigerian bloggers are millennials who are well versed in a wide range of global and local issues. The most popular include Linda Ikeji, Makinde Azeez, Uche Eze, Noble Igwe and Chude Jideonwo.


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